Ave is a specialist ethical brand and design studio, based in the heart of London
With an ethical outlook and a creative edge, we provide strategic brand and design consultancy services to a client base that spans a variety of sectors, including charity, sport, music, theatre, food and fashion.
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As charities move away from the more traditional models of fundraising, third sector organisations need to understand how best to utilise brand prosumers for fundraising online - as well as be aware of the pitfalls. The proliferation of new technologies has disrupted...read more
In the sixth part of the Trust in Me series, Ellie Thompson examines the concept of brand communities, or 'tribes', which are associated not only with increased profits, but also higher levels of consumer involvement, fierce loyalty, and self-identification with...read more
In the fifth part of the Trust in Me series, Ellie Thompson examines critical debate surrounding the internet and its social networks, and how social capital in online communities can be of benefit to charities and the Third Sector. The societal impact of the Internet...read more