Trust in Me #7: Online Fundraising and VFC Prosumers

Trust in Me #7: Online Fundraising and VFC Prosumers

As charities move away from the more traditional models of fundraising, third sector organisations need to understand how best to utilise brand prosumers for fundraising online – as well as be aware of the pitfalls. The proliferation of new technologies has...
Trust in Me #6: Brand Communities

Trust in Me #6: Brand Communities

In the sixth part of the Trust in Me series, Ellie Thompson examines the concept of brand communities, or ‘tribes’, which are associated not only with increased profits, but also higher levels of consumer involvement, fierce loyalty, and...
Trust in Me #5: Networking

Trust in Me #5: Networking

In the fifth part of the Trust in Me series, Ellie Thompson examines critical debate surrounding the internet and its social networks, and how social capital in online communities can be of benefit to charities and the Third Sector. The societal impact of the Internet...
Trust in Me #4: Measuring Social Capital and Trust

Trust in Me #4: Measuring Social Capital and Trust

In the fourth part of the Trust in Me series, Ellie Thompson discovers the literary theories surrounding the measurement of social capital. In economic literature the concept of trust has multiple interpretations. Larue Hosmer conducted the most expansive analysis of...
Trust in Me #3: Trust and Social Capital

Trust in Me #3: Trust and Social Capital

In the third part of the Trust in Me series, Ave founder Ellie Thompson investigates the relationship between trust and social capital in the context of charitable giving. The presence of trust between individuals in social groups and communities serves as a mechanism...
Trust in Me #2: Why do people give?

Trust in Me #2: Why do people give?

In the second part of the Trust in Me series, Ave founder Ellie Thompson investigates the psychology of giving, which could potentially inform how charities go about their fundraising. Academic discussion into why people give dates back as far as the philosopher Adam...
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