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Junior / middleweight designer: Job Description We are Ave Design – a specialist ethical brand and design studio, based in the heart of Islington, London. With an ethical outlook and a creative edge, we provide strategic brand and design consultancy services to a...

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Trust in Me #7: Online Fundraising and VFC Prosumers

As charities move away from the more traditional models of fundraising, third sector organisations need to understand how best to utilise brand prosumers for fundraising online - as well as be aware of the pitfalls. The proliferation of new technologies has disrupted...

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Trust in Me #6: Brand Communities

In the sixth part of the Trust in Me series, Ellie Thompson examines the concept of brand communities, or 'tribes', which are associated not only with increased profits, but also higher levels of consumer involvement, fierce loyalty, and self-identification with...

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Trust in Me #5: Networking

In the fifth part of the Trust in Me series, Ellie Thompson examines critical debate surrounding the internet and its social networks, and how social capital in online communities can be of benefit to charities and the Third Sector. The societal impact of the Internet...

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Trust in Me #4: Measuring Social Capital and Trust

In the fourth part of the Trust in Me series, Ellie Thompson discovers the literary theories surrounding the measurement of social capital. In economic literature the concept of trust has multiple interpretations. Larue Hosmer conducted the most expansive analysis of...

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Trust in Me #3: Trust and Social Capital

In the third part of the Trust in Me series, Ave founder Ellie Thompson investigates the relationship between trust and social capital in the context of charitable giving. The presence of trust between individuals in social groups and communities serves as a mechanism...

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Trust in Me #2: Why do people give?

In the second part of the Trust in Me series, Ave founder Ellie Thompson investigates the psychology of giving, which could potentially inform how charities go about their fundraising. Academic discussion into why people give dates back as far as the philosopher Adam...

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Kings Cross Legend No.1

John Betjeman. Christmas – 1955 “And marbled clouds go scudding by The many steepled London sky” The People’s Poet As the saviour of the area’s most iconic landmark, St. Pancras Station, as well as being a genuine national treasure, John Betjeman was a natural...

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Trust in Me #1: The Role of Trust in Fundraising

In this series, Ave founder Ellie Thompson investigates the role of trust within the context of charitable giving. When fundraising online, is there a relationship between the giving behaviour of a donor and their trust in the fundraiser?  And what opportunities does...

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The challenge with branding charities

Is a commercial brand strategy necessary for non-profit organisations to achieve the social good they strive for? It certainly throws up many ethical questions, including concerns about the over-commercialisation of the sector, and the misappropriation of techniques that were developed... read more

Does having a brand add value to charities?

With the political shifts of the late 1970s and early 80s, which saw right-wing governments come into power in Britain and America, both the private and public sector underwent significant changes. Thatcher’s belief in a neo-liberalist society led to a reduction in funding for the welfare state... read more

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