Swan approached us to work with them on the design and print production of its Christmas 2016 brochure. The draft content was in place, but Swan wanted to explore how the design of the brochure could be created to reflect the more playful side of its brand values.
Working with Swan is always a treat, as the images in the brand bank are stunning. To that end the visual design flowed naturally by combining the images with victorian etchings of Christmas scenes and decorations. The main challenge was how we create a playful feeling reader experience without being flippant. We worked with popular festive idioms and edited them visually with a hand written font to make them reflective of food and drink rather than Christmas. We also included a make your own snowball guide and the recipe for ‘Smoking Bishop’, which is the festive tipple references in A Christmas Carol.