The Challenge

Amala is a luxury jewellery brand that sources inspiration from around the world. The collection, which comprises high-end, limited edition pieces was launched in London. We were commissioned to create a minimal black and white brand identity.

The Solution

To form the architecture of the typography, we took inspiration from the juxtaposition of the delicate, fine details that could be found on the large, attention-grabbing statement pieces that made up the collection. We married fine lines with bold, confident strokes to create a unique and memorable brand.

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