The Challenge

BookTrust is the largest reading charity in the UK, transforming lives by getting children and families reading. BookTrust approached us to roll out the existing identity for their campaign ‘Bath, Book, Bed’ onto a series of collaterals. These were designed specifically for a launch event and social media campaign.

The solution

For the launch of the campaign we designed a series of social media assets, aimed at promoting Bath, Book, Bed and inciting people to get involved and read a book before bed. The assets were a mix of statistics and aspirational statements. For the launch of the event, hosted by Supernanny Jo Frost, we designed a series of pop up banner, tote bags and book props.

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