The challenge

Time To Read is a campaign run by The BookTrust to encourage parents to make time for books with their children. We were commissioned to create a look and feel for the campaign which can translate across printed invites, the launch event collateral and social media. 

The solution

We were keen to create a look and feel the captured the magic and excitement of stories. A series of images were worked with to achieve this, each of which had an element of fantasy about it. We spent time copywriting a headline that would reinforce and support the visual messaging.

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