The Challenge

The Football Supporters’ Federation, in partnership with Kick It Out, launched a campaign called ‘Fans for Diversity’ and commissioned us to undertake the branding for the initiative. We were briefed to create a logo that could be seen from a distance and that resonated with the target audience; the fans.

The Solution

We wanted to create a piece of logotype that could be used at large scale across t-shirts and flags, but were keen that this should contain a visual metaphor. We housed the silhouette of a fan within the negative space of the word ‘fans’, creating a unique brand marque.

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