Food Made Good were planning the launch of its Christmas social media campaign, and commissioned Ave to work with them to deliver visual assets that would engage its target audience groups across Facebook, Twitter and Instagram. We were briefed to communicate a selection of facts and figures about sustainable dining, as well as to persuade its audiences to nominate their favourite food service sector staff for recognition.
We took a two-prong approach to the creative in order to meet the brief, which required different calls to action. The first set of social assets were fact-based infographics that aimed to raise awareness, with a call to action which was specifically to pledge to #makefoodgood. The second part of the creative was focusing on the competition. We named the campaign ‘Santa’s Nice List’, as it was running during December, and logoisation of this was developed into a lockup which badged the social assets and a like-gated competition page on the website.