LoveMusicPass is a membership initiative started by the Royal Philharmonic Society. The purpose is that individuals or couples can sign up to become members and get access to a variety of ticketing offers and special events across London and Leeds. As a start up, LoveMusicPass approached us needing a full branding and website design services.
We undertook a process of moodboarding, concept creation and development in order to arrive at a brand identity that was appropriate for the new organisation. We created a flexible identity which can hold images within the icon, allowing the logo to be tailored to represent all of the musical genres the tickets offers cover. The icon can also be used in multiple colours on partner websites to indicate events which are part of the LoveMusicPass offer.