The Challenge

The ‘Inspire’ event initiative was organised by the Premier League and Kick It Out, and ran across multiple venues across the UK over the space of one weekend. We were asked to create the identity for the event, led by the Premier League branding.

The Solution

The identity we created had to sit in line with Premier League guidelines. This was then rolled out onto pitchside LED graphics, free standing pitch adverts, leaflets and social media assets. The event attracted vast media attention, showcasing the organisation’s work to tackle discriminatory behaviour across the game.

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