The Challenge

Throughout 2016, SportsAid is celebrating 40 years of supporting young talented British athletes during the critical early stages of their careers. To celebrate and kick off a year of fundraising, they planned a birthday party in the walkway of iconic Tower Bridge. 

The Solution

For the birthday celebrations, we created a fresh, fun colour palette with a 70s-inspired feel. We expanded upon the graphic font used in the badge for the anniversary to create a retro design brought into the 21st century. The graphic splits any design into four quarters, representing four decades of work. The designs were worked across floor vinyls, invites and decorative panels for the night, which featured historical documents of Olympic athlete’s applications for grants in the early days of their careers.

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