The challenge

Ahead of SportsAid’s 40th anniversary we were asked to produce collateral for their Evening at BAFTA event, at which their new Support the Next campaign film was launched.

The solution

We approached the design by combining three important elements of the event – the athletes at the heart of SportsAid’s work and campaign film, the iconic anniversary year and the prestigious location of BAFTA 195 Piccadilly. As well as the glossy takeaway guide which gave people a flavour of the important events to come in 2016, we also created life-size long-jump and high-jump stats to decorate the room – a real focal point of the conversation on the night!

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