The Professional Footballers’ Association launched a campaign for footballers to raise awareness for calling the helpline. Working in partnership with LCC students, the ‘Don’t Panic’ campaign was created. We were briefed to turn the campaign visual into various print collateral.
We developed the ‘Don’t panic’ artwork to ensure it was suitable for print, creating a large format grass background suitable for poster production. The final artwork was then rolled out onto business cards, leaflets and a poster campaign. In addition, in order to communicate with all of the footballers across the Football League, the content was translated into multiple languages.