The challenge

Cancer Research UK came to us with a brief of transforming the look and feel of one of their core fundraising events – the Emeralds and Ivy Ball. They wanted to entice people back and show how exciting the event still was after a very successful 10th anniversary year in 2015, and wanted to base it around a vintage carnival.

The solution

We developed a concept that was intended to look professional and sophisticated, typical of a gala dinner from the outside, that then opened up to the riot and fun of a carnival or fun fair. This was particularly important for the invitation that went out as a hard copy. The initial outer view used a dark shade of blue and gold keyline illustrations, and inside we montaged several elements together to bring the diversity and chaos of a vintage fun fair to life.

Cancer Research UK worked with Ave on our flagship fundraising gala ball. From start to finish the level of service was exceptional. They listened to our needs taking care to really understand the brand and our audience. They created some of the most innovative pieces of work we have ever presented to our guests and were able to refresh the look and feel of a 10 year event with such ease. It was a pleasure to work with them and Cancer Research UK can’t wait to work with them again.

Isabella Rigby

Cancer Research UK

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