Vrahimis is a leather craft organisation based in London that has been in operation for over 20 years. As its business strategy and service offering has evolved they approached us for help in repositioning and redesigning the brand.
Whilst Vrahimis is representative of British craftsmanship, the founder is of Greek origin and we wanted to echo this in the typographic design of the logo. The V and A were adapted to resemble the Greek alphabet. This shape then became a graphic device that rolled out onto the collateral and stationery designs.